Graphic Design: The New Basics - Time and Motion

• Motion is a kind of change, and change takes places in time.
• Time and motion are considerations for all design work.
• Any still image has implied Motion, while motion graphics share compositional principles with print. 
• Animation encompasses diverse modes of visible change.
• Alternative modes of change: scale, transparency, colour, layer, etc.
• A word or design element can stay still while the environment around it changes.
• A motion sequence is developed through a series of storyboards, which convey the main pages and movements of an animation.
• Cropping a shape can suggest motion, just as diagonal compositions do.
• Complex and subtle behaviours are created by using different modes of change simultaneously.
• When animating type, the designer must pay special attention to legibility and reading order - context is important.
• Storyboards summarise key content/moments of an animation's events.
• Interactive logos and graphics are another aspect of motion design.