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Graphic Design: The New Basics - Framing

  • Modern designers often seek to eliminate frames.
  • In politics, framing refers to explaining an issue in terms that will influence how people interpret it.
  • The frame is subservient to the content it surrounds, disappearing as we focus on the image or object in view, yet the frame shapes out understa nding of the content.
  • Experimental design often exposes or dramatizes the interface.
  • Frames often serve to contain an object and Mark it off from its background.
  • The eye contrasts the camera - every photograph is a frame but the eye is in constant motion, focusing and refocusing.
  • Cropping can give a picture new meaning and emphasis.
  • Margins provide open spaces around texts and images.
  • An image 'bleeds' when it runs off the edges of a page.
  • Adding text to a picture changes its meaning, just as adding a picture to text changes the meaning of the text.
  • A graphic border can help define an image which lacks an obvious edge - creates a transition between image and background. 
Design Task 2
For this task I used a simple icon, a cup of coffee, and I used borders and text to turn it into a logo.

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