- YouTube has become somewhat ubiquitous on the internet, and in popular culture generally.
- Web 2.0 applications which encourage people to make and share things are often not very specific tools, as such, but are broad platforms.
- Without the 'amateur' content and contributions, YouTube would be much less popular.
- YouTube is a platform which offers a framework for participation, but which is open to a very wide variety of uses and contributions, and basically agnostic about the content, which means it has been adopted by a wide range of users for a diverse array of purposes.
- People spend time creating online content because they want to feel active and recognized within a community of interesting people, and because they wish to express or display aspects of themselves and their interests.
Motion is a kind of change, and change takes places in time. Time and motion are considerations for all design work. Any still image has implied Motion, while motion graphics share compositional principles with print. Animation encompasses diverse modes of visible change. Alternative modes of change: scale, transparency, colour, layer, etc. A word or design element can stay still while the environment around it changes. A motion sequence is developed through a series of storyboards, which convey the main pages and movements of an animation. Cropping a shape can suggest motion, just as diagonal compositions do. Complex and subtle behaviours are created by using different modes of change simultaneously. When animating type, the designer must pay special attention to legibility and reading order - context is important. Storyboards summarise key content/moments of an animation's events. Interactive logos and graphics are another aspect of motion design.
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