Creating the Poster

I created a first draft of the poster design to match my initial theme as shown below:

To create the text I used Illustrator and then used the eraser tool in Photoshop with multiple layers of the same text in different colours to get the effect. I then put the main text in InDesign to create the layout of the poster with the information and then transferred the layout design to the document in Photoshop.

However, I was not happy with the balance of the design, and the 'form & function' part looked out of place. I adjusted the placement of the text multiple times to try and find a better balance. I used the previous hierarchy task to adjust the layout of the text and created a grid to help with the placement. I added an image of the location and used the Image Trace tool in Illustrator to make it simple and fit with the modernist style but it did not add anything to the poster and made it too crowded so I then removed it.

I then adjusted the 'form & function' part to flow down as another step in the design. However, this altered the balance again and wherever I moved the rest of the text it did not settle the imbalance. It also made the 'form & function' part less prominent which contrasted what it needed to be given it was the title of the event. 

I then put a slant on the text to see if that would resolve the issue but it did not, and it detracted from the modernist theme.

I then decided to move the 'form & function' part back to its original space and deleted the flowing lines through it and it seemed to fit more with the design. I then adjusted the text to show as much balance as possible until I was happy with the final design.